As a traditional industry in China, the textile industry is an important pillar of the national economy. China's textile industry has obvious advantages in international competition, and textile and apparel exports have continued to grow steadily, making it the world's largest producer and exporter of textiles and garments.

However, at present, China's textile industry is facing severe challenges. With the increasingly fierce international competition, the overall market demand at home and abroad has been sluggish. In addition, factors such as the restriction of raw materials and rising labor costs have caused many textile companies to fall into the dilemma of difficulties in production and operation, and have closed down and stopped production. In such an unfavorable environment, how textile companies emerge from their predicaments, rejuvenate themselves, break the traditional restrictions, and embark on a new path is a top priority.

With the advent of the “Internet Plus” era, the rapid development of the Internet is undoubtedly the most far-reaching change in the world today for all walks of life. Nowadays, the Internet boom has swept all walks of life and created many new businesses. How the traditional textile industry catches up with this “Internet” ride, changes the traditional marketing model, and establishes its own new advantages are issues that many companies are thinking about. Everyone began to actively embrace the Internet, trying to use advanced Internet technologies and advanced Internet thinking to find a breakthrough in transformation and upgrading.

The Internet has brought unparalleled convenience to enterprises. It is a new low-cost, cross-temporal, global, and efficient marketing method that plays a decisive role in reducing operating costs, improving resource utilization, and creating higher value. . "China Textiles" is a professional industry e-commerce service platform that uses the Internet, big data, cloud computing, and internet of things technologies to provide textile users with information on textiles, product supply and demand, textile technology, and corporate dynamics to help users solve the market. Information lags, low resource utilization, high operating costs.

With the power of the Internet and innovative marketing models, traditional textile companies are gradually out of the predicament and achieve transformation and upgrading. "Embeding the native land and the Silk Road Global" as a strong textile country, China's textile companies will seize the opportunity of the times and expand domestic and foreign markets, ushering in a great prospect.